Too many times I come by author blogs that are created more so for the author than the visitor and reader of the blog. It's as if the author has designed their blog to make a statement or just to get their name up in lights.
A authors blog should be tailored to the visitor, the reader or the book lover. It should be created with simplicity in mind providing just enough information to capture the readers attention. The whole purpose of a authors blog is to promote, market and share your books with book lovers and readers.
So what should the basis of a authors blog be built upon?
1) A short description about the author with a authors head shot.
2) A short description about the book with a cover shot of the book.
3) Some reviews about the book.
4) A sneak preview into 1 or two pages of the book.
5) Where and how to order the book.
6) Some links that share where and how to order the book.
7) Some other short interesting writings or poetry to share with interested readers.
Of course from the above list one could become creative, but the who purpose of a authors blog is to create a simple marketing blog that showcases the book 1st, the author 2nd and how and where to order the book or books 3rd.